I always enjoy reading Rabbi Issamar Ginzberg’s entertaining and insightful columns. However, this past week, I thought his suggestion was not in characteristic good taste. Providing men with a convenient opportunity for tefillah b’tzibbur is an admirable service which will surely pay handsomely in the Next World. But I believe any hope for reward should stop there. Store owners, if you are being osek b’tzarchei tzibbur in this way, why dilute your zechus by doing it lo l’shem Shamayim? And, more than that, how could we demean tefillah, which stands b’rumo shel olam, by reducing it to a sales gimmick?