It’s called Doona, and it’s a car seat that turns into a stroller for taking babies on trips.
The Israeli innovation solves the problem many parents encounter when taking their babies with them on the road, the need to pack both a car seat and a stroller into the car.
The product was named after the inventor, Shenkar graduate Yoav Mazar’s firstborn daughter, Danielle, aka Doona.
The idea, Mazar explained to The Times of Israel, came to him after he and his wife struggled repeatedly to load both a seat and a stroller into their car every time they went somewhere with little Doona.
Out of that experience came the inspiration for SimpleParenting, which Mazar describes as a “visionary company committed to improving and simplifying the lives of parents and their babies by introducing innovative products and solutions.” Doona is its first product.
While Doona is not the first car seat/stroller on the market, it is the first of its kind that does not require disconnecting the seat from the wheels in order to put it in the car.
Doona will be launched in Europe soon, at a retail price of just over $500. Once certified in the U.S., it will be available there for slightly less.