Slovenia has emerged as a top favorite destination for Israelis visiting Europe – so much so that the number of Israelis visiting the country increased by a greater percentage in 2016 than did visitors from any other country. There were 37 percent more Israelis visiting Slovenia this year, compared to 27 percent more Spaniards, 25 percent more Danes and Hungarians, and 19 percent more Chinese.
Israelis mostly visit the spa and ski regions, in the summer and winter respectively. The country’s capital is Lublin, which is less popular among Israeli tourists. The data was compiled by the Slovenian government.
Maja Pak, director of the Slovenian Tourist Board, said that the country “has invested a great deal in marketing this year. Slovenia is becoming more well known internationally, and among markets with great potential like Israel. Slovenia is seen as a safe, green and healthy country by Israeli tourists, offering a variety of experiences appropriate for different ages and interests.”