New York City launched a $2 million advertising campaign Monday to get people thinking and talking about mental health problems.
City first lady Chirlane McCray unveiled the broadcast, print, online and subway and bus ads featuring people talking about their experiences with bipolar disorder, depression, anxiety and addiction.
McCray says the campaign aims to “change the mindset around the mind” by showing that mental illness isn’t shameful and recovery is possible. She’s spearheading a broad city effort to expand access to mental health care and change attitudes about it.
The city Health Department is paying for the ads, which will appear through June 30.