Tourism Campaign: Experience NYC in the Winter Months

NEW YORK (AP) -
A winter scene what New York City officials want tourists to see. (Flickr/Numb Photo)
A winter scene what New York City officials want tourists to see. (Flickr/Numb Photo)

A new tourism campaign is being launched to help visitors experience New York City in the winter months.

The campaign from NYC & Company will highlight winter attractions like outdoor ice skating rinks, along with hidden gems around the city and restaurants in far-flung neighborhoods. It’ll offer online tips in categories like “Hidden Spaces within Iconic Places” and “Stores with Stories.”

The city’s hotel rates in January, February and March are typically 22 percent lower than other times of year. The campaign tagline is “Find a Winter Less Ordinary.” It’s part of a new year-round strategy of seasonal promotions called “Unlock NYC.”