“This looks like a good one, Ma!”the 8-year-old cried as he waved the brightly colored package towards his mother.
“I don’t know that brand,” Mrs. Rose replied. “I like to buy from the companies we’ve been satisfied with.”
“But this truck looks awesome!” the boy retorted.
“My mom taught me never to judge a book by its cover,” Mrs. Rose explained. “I think we’ll stick with the one you selected first. I’ve been satisfied with their products and have an idea this will be a winner, also.”
Reluctantly, the little boy put the bright box back on the shelf.
Recently stores tried to sell “plain” packaging at a reduced price. They assumed that the customer would prefer the value of the product rather than pay for artwork and advertising. Today one doesn’t find supermarket aisles filled with white boxes and black print; the experiment failed. Although one should not judge a book by its cover, an attractive exterior can influence a buyer.
Conversely, an unattractive bottle is unlikely to tempt people to try the contents. Our Sages of old cautioned Talmudic scholars not to venture out in clothing that was dirty. They warned scholars to appear neatly dressed in public so as not to cast aspersions on the Torah that they learn.
Many professions have adopted uniforms as work clothes. A doctor in his whites, a judge in his robes, a military officer in his uniform and medals exude confidence in their abilities. Their exterior certainly influences how others see and respect them.
Sometimes you might feel there is room to “dress down” and other occasions require that one “dress up,” but neatness and good appearance are always in order. It may impress others, but it certainly will elevate the way you look at yourself and will boost your self-respect.
One More Second: Another Thought for the Day
But not every word formulated inside one’s brain should be verbalized. The mouth is capable of sealing itself shut as well. One of the types of speech that is not meant to be brought out into the world is that which hurts another person. (CCHF email, Positive Word Power, #35: “What’s Hidden”)