Unilever Announces Ben & Jerry’s to Remain in Yehudah and Shomron

Truck are parked at the Ben & Jerry’s ice cream factory in the Be’er Tuvia Industrial area. (AP Photo/Tsafrir Abayov)

Ben & Jerry’s will continue to sell ice cream throughout Yehudah and Shomron, after announcing last year that it would stop sales in East Yerushalayim and in Yehudah and Shomron, Unilever, the ice cream company’s parent company, announced on Wednesday.

Foreign Minister Yair Lapid and Economy Minister Ora Barbivai welcomed the decision on Wednesday, congratulating the owner of Ben & Jerry’s Israel, Avi Zinger, for reaching a deal with the company.

“The decision not only ensures that the Ben & Jerry’s factory and its diverse workforce will be protected, but that its customers, both Jewish and Muslim, Israeli and Palestinian, will not be targeted by the de-legitimization campaign against Israel,” said the ministers.

“This is an important victory of values against discrimination and anti-Semitism that is at the heart of the campaign to boycott Israel,” the ministers added.

Lapid discussed the matter with Unilever CEO Alan Jope and Ben & Jerry’s Israel CEO Avi Zinger in recent days.

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