The U.S. Army, for the first time, is offering a maximum enlistment bonus of $50,000 to highly skilled recruits who join for six years, The Associated Press has learned, as the service struggles to lure soldiers into certain critical jobs amid the continuing pandemic.
Maj. Gen. Kevin Vereen, head of Army Recruiting Command, told AP that shuttered schools and the competitive job market over the past year have posed significant challenges for recruiters. So heading into the most difficult months of the year for recruiting, the Army is hoping that some extra cash and a few other changes will entice qualified young people to sign up.
“We are still living the implications of 2020 and the onset of COVID, when the school systems basically shut down,” said Vereen. “We lost a full class of young men and women that we didn’t have contact with, face-to-face.”
Two years of the pandemic has made it more difficult to recruit in schools and at public events, and the competition for quality workers has intensified as young people weigh their options.
The annual recruiting goal fluctuates as currently serving soldiers decide whether to reenlist or leave. In the last two years, as the pandemic raged, many decided to stay in, lessening the pressure on recruiting. Last year’s recruiting goal was 57,500, and Vereen said it will be about the same this year.
To entice recruits, those who sign up for a six-year enlistment in one of several high-demand career fields can get bonuses that total as much as $50,000. Given the high standards, it will be difficult for many to qualify for the top bonus.
The final figure depends on when they agree to ship out for training, if they already have critical skills and if they choose airborne or ranger posts. Certain careers — such as missile defense crew, special forces, signals intelligence and fire control specialists who coordinate battlefield weapons operations — can often come with the maximum bonuses. But other key jobs include infantry, intelligence analyst, combat medic specialist, military police, combat engineer and several others. And those may change every month, based on available spots in the training pipeline and other service needs.
Until now, the Army has offered a maximum bonus of $40,000.
“We’re in a competitive market,” said Vereen. “How we incentivize is absolutely essential, and that is absolutely something that we know that is important to trying to get somebody to come and join the military.’
Sgt. 1st Class Mary James has been working as a recruiter in Ohio since November 2020, and she said the early months — when COVID-19 was surging and there were no vaccines — were challenging. It’s gotten better, and she said the higher bonuses will help her.
“Money isn’t always the first thing that they talk about, but it does come into play,” said James, who’s been in the Army for 15 years.
James, who previously worked as a signals intelligence analyst, can also talk to recruits about deploying to war zones, and the exciting opportunities the military offers. And she said she hears a lot of questions and worries about stability, leaving home and a career that may have them moving from place to place every few years.
Vereen said the Army is doing more to address those types of concerns. Last fall the Army significantly increased the option to enlist for two years, expanding it to a total of 84 different career fields. And some will be able to choose where they will initially be assigned — a benefit Army leaders approved in an effort to be more family friendly and bolster the recruiting effort, particularly in the pandemic.
According to Vereen, the total amount of bonuses available hasn’t been set. But the money has decreased every year since a peak of more than $485 million in 2018, after the Army failed to meet its annual recruiting goal. In the fiscal year that ended last Sept. 30, the Army spent more than $233 million on bonuses, with about 16,500 recruits getting an average enlistment bonus of more than $14,000.
“We want to promote the value of serving your country first,” said Vereen. “But we also know that, this generation and I guess human nature, you know, it’s all about compensation, too.”