NYC Launches Ranked-Choice Voting Education Campaign


New York City will spend $15 million on a campaign meant to educate city voters on the new ranked-choice voting system, which will be utilized in the June primary elections.

“New York City is set to conduct the biggest Ranked Choice Voting election in America, and we’ll put on a full court press to ensure every New Yorker has the information they need to make their voice heard,” said Mayor Bill de Blasio at his press conference on Wednesday.

He appointed Laura Wood, the former Senior Advisor and General Counsel to DemocracyNYC and Senior Advisor and Special Counsel to the New York State Attorney General, as New York City’s Chief Democracy Officer. She will oversee the 18-langauge education campaign, which will entail advertising in the media and on public transit, public service announcements, and working with community and city programs.

The programs will include hosting workshops, text and phone banking, and hire CUNY students to do in-person outreach and education programs.

“With New Yorkers facing so many challenges, learning about the upcoming elections and Ranked Choice Voting should not be one of them,” said Wood. “In this final stretch before the primary, DemocracyNYC is thrilled to work together with our partners – both in and out of government – to ensure that all New York City voters have their voices heard at the ballot box in June. This new commitment will allow us to educate voters where they live and in the languages that they speak.”


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