Bnei Brak will not have digital signs.
The municipality has held the line on electric displays in storefronts and in the streets of the city, Arutz Sheva reported on Wednesday.
The Bnei Brak Municipal Signs Committee, headed by City Councilman Chaim Meir Langsam, made the decision after complaints about inappropriate content in digital signs posted by business owners in various parts of the city came to the committee’s attention.
“Bnei Brak has a unique character,” Langsam explained, “unlike all other cities in Israel and around the world, it has a history and with G-d’s help it also has a bright future as a city of Torah and chasidut. Unfortunately, there are business owners who don’t understand this basic issue, and seek to bring advertising methods that are also inappropriate elsewhere, but especially in a city like Bnei Brak.
“We were elected and sent to the City Council by the rabbis and residents of the city to preserve this unique character, and we’re doing all we can to fulfill our mission in the best possible way.”
The committee consulted with rabbinical opinion and Mayor Avraham Rubinstein before making the decision. The mayor was reportedly supportive.
Exceptions will be allowed for electronic signs that display opening hours and services or products sold in the store or in the business.