Moscow Gets First Taste of Cofix

Israel’s low-priced coffee shop Cofix has inaugurated its first Russian branch, in Moscow, the first of 1,000 according to The Marker.

Red Square in Moscow got its first taste of the Cofix offering this week, and two more outlets are slated to open in Moscow in the next month.

The new Russian branch has a fixed price of 50 rubles for all items, dramatically undercutting the competition. Starbucks, for example, charges 245 rubles for a cappuccino, according to Bloomberg News. The prices are also about 3 shekels cheaper than the Israeli stores.

The founder, Avi Katz, who was in Moscow for the launch, said: “In Russia, it costs 20 rubles to make a cup of coffee at home, while most coffee shops are offering it at about 200 rubles; this is probably the widest difference in the world.”

The next country on his target list is probably the U.K., he says.