White was the color most Israelis preferred when they bought a car in 2015, the Tax Authority and Car Importers Association said. More than a third – 37 percent – of the new cars sold in 2015 were white, a jump from 2013, when 25 percent of cars sold were of that color.
Many Israelis who buy new vehicles do so with an eye towards trading it in or selling it within three years, and in general are conservative buyers, both in terms of model and color. White is a considered a traditional color for cars in Israel, making the chances of selling it greater – thus the popularity of the color.
In second place is gray/metallic gray, with 27.9 percent of cars sold in 2015 that color. Black came in a distant third, constituting 13.3 percent of cars sold in 2015, and red was in fourth place, with 7.5 percent. That was followed by beige/cream (3.5 percent) and yellow (0.6 percent).
Many of those red cars were bought by younger purchasers. Among Israelis 25 and under, black was the most popular car color, followed by red and blue/sky blue.