Toys R Us Sells FAO Schwarz Brand to Three Sixty Group

NEW YORK (AP) —

Toys R Us has sold its FAO Schwarz brand to ThreeSixty Group, a company that designs and sells toys, home goods and other products.

FAO Schwarz, founded in 1862, was known for its New York toy store that was a magnet for tourists who would play a tune on the store’s floor piano or gawk at its large stuffed animals. But Toys R Us, which bought FAO Schwarz in 2009, shuttered the store last year to save money.

ThreeSixty plans to design a new collection of toys under the FAO Schwarz brand and create in-store experiences for other retailers that would try to recreate the famous store.

They already sell products under brands including The Sharper Image, Animal Planet and Discovery Kids.

To Read The Full Story

Are you already a subscriber?
Click to log in!

Hamodia Logo