NY Launches Ad Blitz to Highlight Risks of Zika Virus

ALBANY (AP) -

Just in time for mosquito season, the state is launching an ad blitz to remind New Yorkers about the dangers of the Zika Virus.

Gov. Andrew Cuomo’s office on Wednesday announced what it’s calling an “aggressive” campaign involving broadcast, radio and online ads as well as billboards and subway signs.

Zika is primarily transmitted by specific species of mosquito. While that species is not native to New York, a related species does live in downstate areas. The virus has been linked to birth defects in babies of infected mothers.

The state is also working to reduce mosquito populations and providing testing to expectant women who may have been exposed to the virus.