America’s love of trucks and SUVs helped push most automakers to healthy sales gains last month as Honda and Nissan reported best-ever April sales. Ford posted record SUV sales, while Toyota broke a record for SUV and truck sales.
Honda led major automakers with a 14.4 percent sales increase as both its cars and SUVs sold well, while Nissan’s sales rose 12.8 percent. Fiat Chrysler was up 6 percent on record Jeep sales, and Ford rode an April record for SUV sales to a 4-percent increase. Toyota sales rose 3.8 percent largely because of the RAV4 small SUV, which broke a monthly record with sales up nearly 32 percent.
Only General Motors and Volkswagen saw sales declines, with GM blaming a 3.5 percent drop on a strategy of cutting low-profit sales to rental car companies. VW sales fell almost 10 percent as its emissions-cheating scandal continued. Sales have tumbled nearly 12 percent for the year.
Ford Motor Co. said it sold more than 65,000 SUVs, the best April in company history, led by the Explorer with a 22-percent increase. At Nissan Motor Co., cars and SUVs pushed sales up, while Fiat Chrysler was led by a 17-percent increase in sales of Jeep SUVs. It was FCA US LLC’s best April since 2005.
“The industry had its strongest April in more than 10 years, possibly a best-ever month,” said Bill Fay, general manager of the Toyota Division.
Analysts expect U.S. sales of new cars and trucks to be up 4 percent over last April when companies are done reporting figures on Tuesday. Car-buying site Edmunds.com predicts April sales of more than 1.51 million, beating the previous record for the month set in 2005.
The strong showing for April — traditionally a month of calm before the hot summer selling season — indicates that 2016 could be another record year for the U.S. auto industry, said Jessica Caldwell, Edmunds’ director of industry analysis. U.S. auto sales hit a record of 17.5 million last year.
As sales reach those historic peaks, however, the overall pace of growth is slowing. Two years ago, for example, April sales jumped 8 percent, or double last month’s expected pace. J.D. Power and Associates predicted that April sales this year would run at an annual rate of 17.6 million.
For now, the sales outlook is still mostly sunny. Consumers are on track to spend more than $36.9 billion on new vehicles in April, surpassing the previous record for the month set last year, according to J.D. Power and LMC Automotive.
But there are some worrying trends for the industry.
Buyers are flocking to SUVs and trucks, which might force manufacturers to offer big discounts on cars to move them off lots. That’s good for buyers in the short term, but incentives can flood the market with cars and hurt resale values.
At Fiat Chrysler, car sales fell 8 percent for the month. Sales of the Chrysler 200 midsize car tumbled 60 percent to around 7,600. Ford’s car sales fell 12 percent.
Yet some cars bucked the trend. Sales of GM’s all-new Chevrolet Malibu and Honda’s new Civic each rose nearly 25 percent.
Sales to individual consumers also appear to be slowing, so automakers are relying more on less profitable sales to rental-car companies and other fleets. J.D. Power expected April sales to individual buyers to rise 4 percent, while sales to fleets were expected to jump 8.7 percent.
John Humphrey, senior vice president of J.D. Power, said consumers will spend more on new cars and trucks than any other April on record. But, slowing growth, the shift away from cars and rising fleet sales “pose significant challenges to manufacturers as they compete in the marketplace.”