Lego Books Tenth Year of Strong Sales, Seeks to Expand Further

HELSINKI (AP) -
A 6.16-meter tall Lego giraffe is seen next to a shopping mall in Shanghai, China March 1, 2016. People spent 450 hours building a 6.16-meter tall cartoon giraffe with over 40,000 Lego pieces, according to the local media . REUTERS/Aly Song TPX IMAGES OF THE DAY
A 6.16-meter tall Lego giraffe is seen next to a shopping mall in Shanghai, China, Tuesday. People spent 450 hours building the huge cartoon giraffe with over 40,000 Lego pieces, according to the local media. (Reuters/Aly Song)

Lego says its popular multicolored toy blocks were in high demand last year in all regions, giving it a tenth consecutive year of strong growth. The Danish company presented a positive outlook and said it plans to continue global expansion.

Net profit last year was up more than 30 percent from 2014, at 9.2 billion kroner ($1.3 billion), while revenue grew 25 percent to 35.8 billion kroner. The number of employees grew by more than 15 percent in 2015 to 17,300.

Describing 2015 as a “fantastic year,” CEO Joergen Vig Knudstorp said the toy maker estimates that some 100 million children played with Lego products or used Lego’s educational materials in schools.

Lego added that more than 90 percent of the waste at its production sites is recycled.