New York City plans to run ads to raise awareness about the new rent guidelines that took effect his month.
The city will spend $1 million on the ads in newspapers, subways, radio and online intended to promote the rent freeze enacted this year by the Rent Guidelines Board.
The head of the Rent Stabilization Association, the city’s largest landlord organization, criticized Mayor Bill de Blasio for championing a decision by the independent board.
De Blasio is scheduled to hold a town hall-style meeting, the first of his term, on rent security and tenant protection on Wednesday.
Meanwhile, the mayor is scheduled to hold his first campaign fundraiser for his 2017 reelection campaign in two weeks.