Judge Tosses Suits Over Supermarkets’ ‘Baked Fresh’ Bread


A judge has thrown out lawsuits filed by New Jersey consumers who said supermarkets fooled them into paying more for bread by advertising it was “baked fresh” and “made in the house.”

Signs in Acme, Wegmans and Whole Foods said baked goods were made elsewhere and reheated in-store, according to the lawsuits.

U.S. District Judge Joseph Irenas dismissed a motion to declare the suits class action and threw out related fraud claims. He questioned how bread buyers could be identified and said the plaintiffs’ claim to be health-conscious is not enough without more details about misrepresentations.