Apple says more than 11 million people have signed up for a trial of its music-streaming service since it launched on June 30.
The three-month trial membership is free. After that, individuals can pay $10 a month, while families of up to six people can pay $15 a month for unlimited access to Apple Music on their devices. Apple says 2 million people have signed up for the family-plan trial.
In comparison, popular music-streaming service Spotify has more than 20 million paying subscribers.