Cuomo Spent $211M Promoting NY, But Zero Results


The $211 million state advertising contract intended to help boost the economy has shown no tangible results, New York auditors reported Monday.

“In terms of validating the payback and benefit of advertising, specifically with the Start-Up Program,” said Comptroller Thomas DiNapoli said, “we think that shows a very weak connection, not the kind of return one might have thought.”

Of the total, $36.5 million was to promote tourism and business following Sandy, while $175 million was to promote the Cuomo administration’s Start-Up NY, Taste NY and Masterbrand initiatives for New York products and services.