NYC Launches Ad Campaign to Prevent Homelessness

NEW YORK (AP) -

New York City is launching an ad campaign aimed at helping people at risk of losing their homes.

The ads will begin appearing this week in subways, check-cashing establishments and barbershops. They urge people faced with losing their homes to contact Homebase, a city homelessness prevention program.

Homebase offers short-term emergency cash to pay rent and avoid eviction. It also provides financial counseling and help with jobs searches or applying for welfare benefits.

The ads feature images of men and women with their children and the words: “Imagine being forced out of your home. Now imagine seeing your kids go through it.”