Fewer Bank Customers Making Deposits in Person
When it comes to making deposits, consumers have left bank tellers in droves, according to a recent report by Novantas Research.
The percentage of consumers preferring to make deposits with a teller has fallen to 34 percent in 2014 from 54 percent in 2012, partly reflecting investments that banks have made in technology, including improved ATMs and the ability to deposit checks by taking photos of them with smartphones.
But other types of transactions aren’t budging from branches, according to the advisory firm to the financial-services industry.
From 2006 to 2011, the percentage of survey respondents who said they preferred to solve a banking problem in a branch fell to 37 percent from 53 percent.
But that percentage has remained almost unchanged in 2012 and 2014 surveys.
The bank branch, in some shape or form, also “remains vital” for banks that want to attract new checking-account customers, Novantas said.
This article appeared in print in edition of Hamodia.
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