The aluminum-bodied 2015 Ford F-150 pickup scored an EPA fuel-economy rating of 19 mpg in the city, 26 on the highway and 22 in combined driving. The key combined rating is the best for any gasoline-powered full-size pickup, and even beats the four-cylinder version of the smaller Toyota Tacoma pickup, Ford’s head of vehicle development said Friday.
Ford will also promote the F-150’s hauling capability, which benefits from the truck’s lighter weight.
Ford emphasized the cost advantage an F-150 with the 2.7-liter Ecoboost diesel will enjoy vs. the Ram 1500 Ecodiesel, which has a higher highway fuel-economy rating.
At current prices, it would take an owner more than 15 years to recoup the cost difference between the $495 option price of the 2.7-liter and $4,770 for the Ram 1500 diesel, F-150 marketing boss Doug Scott said.
“Fuel efficiency is measured in the wallet,” Raj Nair, Ford group vice president of product development said. Owners of the F-150 2.7-liter “are going to be spending considerably less” than Ram diesel owners.
Ford just began shipping 2015 F-150s from its Rouge assembly plant in Detroit. The first customer should take delivery of a truck this week.