Apple Watch Reportedly Set for Spring 2015 Release

(San Jose Mercury News/MCT) -

Apple executives have consistently told consumers to expect the Apple Watch in early 2015 — by which they apparently mean next spring, tech blog 9to5Mac reported on Sunday. Angela Ahrendts, Apple’s senior vice president of retail and online stores, told retail employees in an internal video message to brace themselves for a grueling stretch.

“We’re going into the (year-end shopping season) … and then we’ve got a new watch launch coming in the spring,” Ahrendts said in the video, according to a transcript obtained by 9to5Mac.

The long-awaited Apple Watch was unveiled with great fanfare in September, but Apple still appears to be fine-tuning the timepiece. Tech experts have singled out battery life as a key issue for the gadget. While Apple executives have already conceded that the watch must be charged nightly, they are still trying to perfect the battery system, 9to5 Mac reported.