A Dutch startup that sells news on a per-article basis has landed a 3-million-euro investment from The New York Times and the German publishing house Axel Springer SE.
Blendle founder Alexander Klopping says his company will use the money to fund an international rollout.
Blendle’s strategy is to make it easy for users to pay small amounts – as little as a dime per story. It then adds a social-networking element, as users can follow each other and recommend stories.
The service enjoyed early success in the Netherlands, as almost all major newspapers and magazines offer content through the site.
The Economist had been the most prominent international news organization to use Blendle, but Klopping said Monday the NY Times and Axel Springer’s properties will now follow suit.