NYC Smoking Rates Rising After Years of Lows

NEW YORK (AP) -
The “Imagine for Life” anti-smoking campaign by the New York City health department. (NYC)
The “Imagine for Life” anti-smoking campaign by the New York City health department. (NYC)

For the first time since 2007, there are more than 1 million smokers, or 16 percent of adults, in New York, the city’s Health Department said Monday. That’s an increase from 14 percent in 2010, which was the city’s lowest recorded rate.

To combat the rise, the city is launching a new anti-smoking ad campaign called “Imagine for Life.” The campaign, which is authorized by Mayor Bill de Blasio, focuses on the negative health impacts of smoking, even for those who only grab a cigarette once in a while.

De Blasio’s predecessor Michael Bloomberg made anti-smoking a centerpiece of his public health agenda.