Wireless towers might be hidden disguised as a cactus in the desert, a silo in farm country or a palm tree reaching into a sunny sky.
Whatever the deception, the goal is the same: concealing the tall, slender cellphone towers that most Americans need but few want to see erected in their neighborhoods.
As telecommunications companies fill gaps in their networks, many have sought to camouflage the ungainly outdoor equipment that carries the nation’s daily supply of calls, texts and data. It’s another indication of how the industry is evolving to meet the demands of consumers who insist on ever-increasing amounts of wireless information but won’t tolerate large antennas looming over their homes, parks and other beloved sites.
“Each community and each neighborhood can be different, so we really have to work on a case-by-case basis with each city and with each zoning authority,” said Karen Smith, a spokeswoman for Verizon.
So-called stealth cellphone towers have been around for more than two decades and appear to be growing in popularity. They have been concealed in a wide variety of ways, including in a stop sign in New Orleans, a pine tree in Kinnelon, New Jersey, and a water tower in San Dimas, California.
Scenic America, a nonprofit that works to preserve scenery along the nation’s roads, has generally opposed the building of more communication towers, but the group has been more amenable to disguised designs.
“We’ve been in favor of disguising them if you can and you can do it well,” said spokesman Max Ashburn.
But even some of the disguised towers are dead giveaways.
“You can tell right away that they’re not what they pretend to be,” Ashburn said. “Sometimes the attempt to cover them up actually makes it stand out more than if they just put up the tower.”
STEALTH Concealment Solutions Inc., a South Carolina-based company that offers hidden antennas and towers, has created dozens of multi-tasking structures over the years.
In 1992, a BP sign at a gas station in Atlanta earned the distinction of being the first stealth cellphone tower in the country, according to the company. Designs have expanded over the years, and now include a quirky pole in Liberty, Michigan, that looks like a pencil.
Cindy Wishart, a STEALTH spokeswoman, said the company is constantly educating people about the industry and its possibilities.
“They always associate concealment as a tree,” she said. “It’s just so much more than that.”
Specific data on the number of stealth towers is limited, but STEALTH said it works on up to 800 projects a year. The Wireless Association, an industry trade group also known as CTIA, said the presence of towers in general around the country has dramatically increased over the years in an effort to expand coverage.
At the end of 1997, the country had just over 50,000 cell towers. By the end of 2012, the most recent year for which information is available, that number had jumped to more than 300,000.