Mayor Bill de Blasio is unveiling an ad campaign aimed at getting New York City parents to register their children for pre-kindergarten.
De Blasio appeared Thursday with Assembly Speaker Sheldon Silver at a Chinatown pre-K program
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Thursday to tout the campaign.
The city will spend $300,000 for ads on buses, bus shelters and subway stations to remind parents to sign up by the April 23 deadline for a place in a pre-K program. There will also be videos in taxis, robocalls and a recorded message on the city’s 311 information line.
Volunteers will also hand out flyers on street corners and at community organizations.
De Blasio has made expanded pre-K the centerpiece of his first months in office.
While the current campaign will focus on signing parents up for public school pre-K, they will also be able to register for pre-K slots at community-based organizations such as yeshivos later this spring.