Israeli and Turkish diplomats haven’t signed a reconciliation agreement yet, but that isn’t stopping businessmen on both sides from signing deals. On the contrary, the reconciliation talks seem to be good for business.
Yossi Noiman, CEO of the Alon Group, which imports buses and trucks, has signed a franchise agreement with Turkish Sabanci Group, one of the biggest bus manufacturers in Europe, Ynet reports.
The agreement calls for Alon to import hundreds of buses manufactured by the TEMSA company, which is owned by Sabanci.
The first model marketed in Israel is the MD9 midibus, which has 39 seats and a large luggage compartment suitable for organized tours. The model won the Bus of the Year competition in Belgium.
The midibus was chosen to serve Israel’s tourism industry for groups of no more than 30 people. The model is fuel-efficient and maneuvers easily in urban areas, offering more convenient parking options.
Noiman credits movement toward bilateral reconciliation with helping advance the deal. “The reconciliation gave the two sides the comfort to strike the deal. The Turkish product is considered to be of high quality and is only sold in Europe. Our plan is to market hundreds of these buses.”