Make a Buck, But With Dignity

I have just read Rabbi Avi Shafran’s article: “Tone-Deaf Jewish Marketing” in Hamodia’s Features section (March 14, 2018).

Although I totally (OK, mostly) agree with everything he wrote…he missed out on the “best” ad I’ve ever seen; it was for a Pesach hotel near, or in, Disney World and the headline read:

THE GREATEST PESACH EVENT SINCE YETZIAS MITZRAYIM!

I’m serious.

As I previously served as Managing Editor of The Jewish Observer, a”h, for many years, I certainly understand the sensitivities involved in accepting, or refusing, any given ad. Believe it or not, I was “called on the carpet” once by a member of the Moetzes for accepting an ad that boasted “A 24-hour Tea Room”! Today, no one would even bother writing that; it’s a given.

I, for one, cringe almost every week when I see how low (in a ruchniyus sense) our standards in advertising have fallen.

Chag Kasher V’Same’ach.

Rabbi Yosef C. Golding