Gift Cards Ring Up Strong Sales at Starbucks
Starbucks gift cards filled U.S. gift baskets at an unprecedented rate this year-end shopping season, the company said Monday.
One in seven Americans got a Starbucks gift card in November and December, up from one in eight in the previous year, the company said in a tweet. That’s about 45 million cards — a number that’s significant because the Seattle coffee giant relies on these to drive up customer loyalty, and to get an advance payment on future revenue.
About $1.1 billion was loaded on Starbucks cards in the U.S. and Canada through Dec. 25, according to spokesman Jim Olson.
Close to 2.5 million cards were activated on Dec. 24 alone, a record number, he said.
Gift cards also play a major role in Starbucks’ drive to enroll customers in its rewards program and encourage them to use the company’s increasingly popular mobile-payment apps. Starbucks says that those customers who are part of the program buy far more Starbucks goodies than the average customer.
This article appeared in print in edition of Hamodia.
To Read The Full Story
Are you already a subscriber?
Click "Sign In" to log in!
Become a Web Subscriber
Click “Subscribe” below to begin the process of becoming a new subscriber.
Become a Print + Web Subscriber
Click “Subscribe” below to begin the process of becoming a new subscriber.
Renew Print + Web Subscription
Click “Renew Subscription” below to begin the process of renewing your subscription.
